Lubricants | - Total in India

Hi Perf Launch in India

By Vivek Gupta, Marketing Manager

Published on May 15th 2018, modified on December 03rd 2018

Promoting Hi-Perf through a very innovative activation which included mapping the overall dealers and garages in 36 cities, DSR incentives, Van campaigns, Dealer and mechanic meets to convert white space to red space.The Product introduced to the mapped garages through innovative VR technology and demonstration of Hi-Perf benefits. 

CMD Mr. Dilip Vaswani addressing the TOIPL employees at the Hi- Perf internal launch event.
CMD Mr. Dilip Vaswani addressing the TOIPL employees at the Hi- Perf internal launch event.
Stage set up for Hi Perf launch at a Dealer meet . 
Stage set up for Hi Perf launch at a Dealer meet . 
Branded Van running in the market for announcing Hi Perf launch
Branded Van running in the market for announcing Hi Perf launch
Virtual reality (VR) experience for dealers showing about Hi Perf products and benefits as a part of the activation program.
Virtual reality (VR) experience for dealers showing about Hi Perf products and benefits as a part of the activation program.
One Total, our values
Safety, Respect for Each Other, Pioneer Spirit, Performance-Minded, Stand Together

Would you like to share your experience in connection with this testimonial ?

Complete this testimonial

You have helped shape the History of TOTAL ? Take part in our testimonial gallery !

Take part in the testimonial gallery